Ubihome is a security and automation solution designed to help users monitor and control their home when away from home. The design strategy focused on creating an approachable and relatable brand that is inviting to those who aren’t naturally interested in and attracted by such technology. Intimidating attributes that technological devices tend to convey were avoided, and images of people enjoying the outdoors are used as the main communication visuals. Vibrant colors dominate the product packaging along with a simple iconographic language designed to represent Ubihome’s devices and their functions.
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Ubihome-Packaging 01
Maintaining the indoors from the outdoors
Images of people enjoying the outdoors reinforce the approachable tone that the identity strives for.
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Ubihome-Packaging 02
The device boxes of two sizes made to fit inside the three different kits are color coded: blue for home automation, green for home security, and purple for the central gateway.
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Ubihome-Pictograms
Every device of the system is translated into a color-coded pictogram used throughout the identity’s applications.
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Ubihome-Packaging 03
Designed with a window that houses an interchangeable informative slip explaining the product allows the same box to carry a variation of devices.
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Ubihome-Packaging 05
A diecut that allows the insertion of dividers accommodates the various product sizes.
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Ubihome-Promotional Stand
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Ubihome-Home Automation TVC
An animation was developed to promote the solution and help explain how it works.
Animation studio: Caustik
