The International Advertising Association Lebanon Chapter (IAALC) decided to compile the regional ads and achievements of the past fifty years to commemorate the association’s inception in 1961. The resulting archive consists of ads and anecdotes regarding the progress, accomplishments, and obstacles that the association faced. The publication retains a simple layout where the text and image relationship is delineated by a fixed grid in the convention of visual survey publications.
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Lebanon Communicating-Book cover
Regional ads across five decades tile the front cover of the IAALC publication.
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Lebanon Communicating-Inside pages 01
Stills from T.V. commercials and printed ads with brief background stories contextualize the content and put it on a coherent timeline.
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Lebanon Communicating-inside pages 02
The beginning of each chapter is defined by a page in full color and a brief synopsis concerning the chapters’ content.
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Lebanon Communicating-inside pages 03
The ads splayed out on the publication’s pages take the reader on a trip through time and space and allow them a newfound way of understanding history; such as the incentives used to promote product or the evolution of the linguistic approach used to draw consumers in.
