Located on the oceanfront of Morocco's largest city, Four Seasons Hotel Casablanca is a new addition to the international hospitality chain. Four Seasons' interesting branding strategy grants each hotel its unique visual identity – with the exception of the logo – which allows for the work to directly respond to context. 

Accordingly, the visual language for the sleek resort-inspired escape takes a plunge into the water, making it all about the location's particular geography. Varied representations of ocean currents act as the main backdrops for the different applications, forming a truly sea-bound identity. 
In addition to the Hotel itself, the commission included the complete identity development of the Hotel's three outlets: Mint, lobby lounge and breakfast room; Bleu, contemporary brasserie; and Latitude 33, a poolside restaurant and bar with a special take on international cuisine. Here's a quick preview.