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Audi Foundation-Entrance 03
Open doors2001Audi Foundation is open to the public, and hosts the soap shop and the café/kitchen with signage on their glass windows.Photography: Photo Raffi -
Awan-Main sign Port
A new location2012The move to the hip and upcoming Port District makes for a more permanent residence. -
Awan-Main sign Achrafieh
The original2009Awān’s first shop opened in Achrafieh. -
Café Younes-Hamra and Byblos wood signs
Multiple configurations2012A combination of signage formats address the needs of each outlet for maximum visibility. -
Café Younes-Main sign Abdel Aziz
Welcome to the neighborhood2011Everything about the Younes outlet in Hamra Abdel Aziz Street, from the signs and materials scheme to the lighting and openness onto the sidewalk, screams “step inside”. -
Café Younes-Hamra interior 01
Looking out2010 -
Café Younes-Hamra wood sign
Up-close2010A combination of printing as well as mounting cut-out shapes on the wood surface make for a dimensional interpretation of the Younes logo. -
Café Younes-Sign on glass Hamra 02
All that shimmers2010Using gold leaf in sign painting is not practiced in Lebanon and our research yielded no real leads. Not willing to give up our fascination with the effect, we resorted to a vinyl alternative, and it delivered brilliantly. -
Café Younes-Sodeco metal sign
On the inside2010Younes signage adapts to the indoor space of the mall with a more industrial materials scheme. -
Café Younes-Sign on glass Hamra 01
A friendly glaze2010There is something effortlessly gracious and hospitable about painted signs, and although not actually painted, the signs on the glass doors and fronts of the Younes coffee shops allude to that neighborly charm. -
Café Younes-Internal signage
Hatch on2010The Younes hatching treatment is translated onto the interior signage by engraving on thin zinc plates. It is worth noting here that prior to the smoking ban of 2012, there was another sign in some other corner saying: “smoke”. -
Cherry on the rooftop-Signage and Space
Cherry red2011 -
Indigo on the roof-Signage
In the name of art2011A logo and brush strokes on canvas welcome the customers to the restaurant and give a lasting first impression of the outlet’s theme. -
Jabal Moussa-Signage 01
Layers and layering2010As this entrance panel shows, the Jabal Moussa signage system incorporates pre-painted and printed aluminum sheets as well as engraved and color-filled brass plates, stud-screwed on engraved wood structures resulting in a hierarchy of information, a distinctive object design and a composite material scheme. -
Jabal Moussa-Signage 02
Non-alienating alien2010In context, the signs are not meant to blend into the environment, but to rather stand out as an honest, non-invasive, addition to the site. -
Jabal Moussa-Signage 03
Watch and learn2010The material scheme is consistent across sign types; these identification signs use it to tell you where you are, what you need to know and what else to keep an eye out for. -
Jabal Moussa-Signage 04
Paths of discovery2010The directional signs are classically configured, with the inclusion of the trail color codes found in the fold-out map. -
MTG-Johnnny Farah-Sign
Flagship2004 -
MTG-KCS-Sign 01
What we’re about2010With an informal tone, the Store’s descriptor reflects the fact that it hosts the designed objects and furniture as well as items selected from here and there. -
MTG-KCS-Sign 02
(Mis)placing the signs2010The Store’s signs mark the space on the inside walls and concrete floors rather than the conventional exterior retail signage. -
Le comptoir-Main sign
Shop front-and-back2000The repetition of a mirrored logo on the original main sign further emphasizes the reading of the invisible bottle, this time seen from the back. -
Le Gray-Elevator Signage
Way to navigate2011 - 2012The signage in the elevator carries a black and white logo variation along with a floor number visual device. -
Le Gray-Signage 01
Design for art’s sake2011Since the hotel is known for the artwork it displays, the signage for the restaurants on the upper floors was printed on canvas to emulate the art that surrounds it. -
Le Gray-Signage 02
Destination reached2011Every restaurant entrance welcomes its customers with a restaurant-specific logo printed on canvas. -
Mitsulift-Main sign
We are (up) here2012 -
Over the Counter-Main sign
Shared territory2007With the introduction of Over the Counter to Le Comptoir, a neon sign with both names replaced the previous one. -
Santiago-Store and sign
Street-store exchange2011A simple sign identifies the boutique on the outside, but the main attraction is a tri-face prism billboard on the inside – part of the store design scheme by apractice studio – which takes on a set of alternating visuals and acts as a backdrop to the window display. For the store opening, the theme of the naked mannequins is maintained.Top left photo: apractice studio. Lower left photo: Marco Piranelli -
Shawarmer-Outdoor sign night
Late night snack, anyone?2008 -
Shawarmer-Outdoor sign and delivery car
All the way2008On the street or on the move, there’s really no missing the Shawarmer brand. -
MTG-Sursock museum-Store opening hours
We are open2016 -
MTG-Sursock Museum-Auditorium identification sign
Destination reached2015 - 2016Large and perfectly centered within the wood panels, the identification signs for the main facilities command their share of attention. -
MTG-Sursock museum-Collection display library
From the archive10-2015The Collection Display extends into the Museum library with posters, original photographs and other archival documents. -
MTG-Sursock Museum-entrance signage
Double- sided2015 - 2016The floor directories on either side of the Museum’s entrance give a direct indication of the building’s main navigational routes. -
MTG-Sursock Museum-Floor signage
Upstairs downstairs2015 - 2016The floor directories, incorporating cut-outs, as well as pictographic, diagrammatic and typographic elements are Sursock Museum’s main way-finding devices. -
MTG-Sursock Museum-Floor signage detail
Micro Bits2015 - 2016The details of the Sursock signage language transform simple arrows into section diagrams with micro navigational information. -
MTG-Sursock Museum-Floor signage reflection
Guiding Light2015 - 2016The anodized aluminum used for the Sursock signs reacts to daylight in a way that further emphasizes the cutout highlights. -
MTG-Sursock Museum-Identification signage
Space Identified2015 - 2016Identification signs range between text signs, sometimes with additional information, and straightforward pictograms. -
MTG-Sursock Museum-Library identification sign
Destination ahead2015 - 2016For the Museum’s main facilities, identification acquires a bigger and louder presence. -
MTG-Sursock museum-main sign
Welcome back10-2015Putting up Sursock’s new institutional signature on the main sign – which blends itself into the exterior material scheme – was the primary announcement for the reopening of the Museum. -
MTG-Sursock Museum-Orientation signage1
On the go2015 - 2016 -
MTG-Sursock Museum-Orientation signage2
On the go2015 - 2016 -
MTG-Sursock Museum-Regulation signage
Sense and orientation2015 - 2016Vinyl regulation signage supplements the navigational component of the signage system. -
MTG-Sursock museum-Resto-Store sign from inside
Through the glass2015It’s hard to miss how the RESTO/STORE composed logotype actually spells RESTORE, even in mirror image as it is here in the main sign seen from the inside. -
Sursock Museum-Auditorium sign
Change of tone2015 - 2016The anodized aluminum, used here for the Sursock larger identification signs, subtly reflects the shade of the surrounding material on which it is also mounted. -
Sursock Museum-GF floor directory
Up, down and sideways2015 - 2016Sursock Museum’s anodized aluminum signs deploy a combination of silkscreened and cut-out treatments, as well as pictographic, diagrammatic and typographic elements that make it possible to integrate directional and identification information within a floor directory. -
Sursock Museum-Resto Store sign
Word by word2015The shared LED sign for the Sursock Museum Resto and Store alternates between the two when both are operational, can stop at one or the other when needed, and takes a much needed “rest” when both are closed. In addition, the full group of letters (never seen all lit at once) spell the word “restore” which has direct pertinence to the Museum’s history and practice. -
MTG-Sursock Museum-production signs
Cuts, prints, folds10-2015The production process of the signage system entailed cutting and folding the panels at Naggiar’s Service Center, with a silkscreening step in between at Béchara Fayad’s Interprint. -
MTG-Sursock museum-silkscreen sign
Hands On09-2015Silkscreening the Sursock signage panels at Béchara Fayad’s Interprint. -
The Key -MTG -Market sign
A one stop shop2016 -
The Key -MTG -Sign by day
Day and night2016 -
The Key -MTG room number
Strike through2016As per the client’s request in keeping the possibility of renovation in mind, the room-direction signs and the individual room numbers were designed on a fixed horizontal axis that takes the form of an arrow. This facilitates the ability to easily screw the sign in and out of the wall as need be. -
The Key -MTG website-Signage
A second home2016 -
The Soap Museum-Entrances
Double entrance2001The Soap Museum can be accessed from its traditional entrance on the streets of the old town and also from the more recent premises of the Audi Foundation.Photography: Photo Raffi -
We grill-Banner
Lunch break2014The flexible skewer element expands and contracts to accommodate different messages. -
We grill-Signage
The way of the market2014Every shop that opens in Leadenhall Market needs to conform to the traditional golden sign, the one and only branding-related rule for the market outlets. Applying the monochromatic logo subtly on the glass allows for both signs to coexist, without overpowering an onlooker’s view of the interior. -
Yabani-Main sign
On the grid2014The façade glass structure is used to distribute the elements of the logo, accentuating the spaced-out configuration of the logotype. -
Yabani-Sign and interior
Material response2014The surface treatment of the main sign backlit elements establishes a dialogue with the interiors scheme. -
MTG-The City in the city-Twin 1
1 of 210-2015 -
MTG-The City in the city-Twin 2
2 of 210-2015
